Anne-Claire Baschet, Mirakl | theCUBE + NYSE Wired: AI & Retail Trailblazers

The latest episode of theCUBE features Anne-Claire Baschet, Chief Data and AI Officer of Mirakl, discussing the evolution towards what she terms "commerce 3.0" during an interview with John Furrier at the NYSE studio. Baschet explains how AI agents are becoming pivotal buying channels, shifting the focus from technology constraints to the effective aggregation and utilization of data. She elaborates on the importance of solid data foundations and operational processes that keep retailers responsive and visible within the marketplace. The conversation highlights how Mirakl’s marketplace model enhances assortment, availability, and buyer experience, while also addressing the emerging need for interoperability with AI agents. Baschet underscores the transformative potential of AI in streamlining operations and improving customer satisfaction through agentic commerce.

Key Topics Covered:

• The transition to commerce 3.0 and its implications for retailers.
• The challenge of aggregating meaningful data from various sources.
• Mirakl's marketplace model for improving product assortment and availability.
• The foundational work required for effective AI implementation.
• The role of AI agents in enhancing the customer purchasing experience.
• Real-time inventory management and its importance in agentic commerce.
• Insights into how Mirakl facilitates faster catalog onboarding for sellers.
• The evolving responsibilities of digital and marketplace leaders in retail organizations.